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Let It Out
Movies make you feel something.
Being around others makes it easier to release those emotions.
Being around others makes it easier to release those emotions.
OOH
Social
Let It Out is expanding to social platforms with a new video series where AMC Theatres sits down with actors for deep, personal interviews, exploring the emotional side of their lives beyond the big screen.
Experiential
Soundproof booths designed for emotional release are being placed in high-traffic, high-stress areas. Those who participate receive an invitation to one of AMC’s Mental Movie Nights—a special screening in collaboration with NAMI, followed by a group therapy session.