Some say raw is unready, unsafe, and unappetizing.
Those ideas have been baked so deep into society’s minds that it dulls everyday life and dissuades them from exploring.
Originality gets set on the back burner and the final product is something that’s overdone.
It’s easier to follow the guidelines and stick to the recipe, but the moment you start baking up what’s “perfect” according to someone else’s standards, that’s when you begin to lose yourself and burn away your raw talent.
Staying raw means embracing beauty in its most natural form.
It's authentic. It's a journey of evolution, shaped by self-growth and external forces, transforming untapped potential into something truly special.
We could have conformed to the cookie-cutter standards surrounding us, but neglecting our raw selves to achieve a final form identical to everyone else's, didn't feel right to us, and it shouldn't for you either.
So we implore you, own your uniqueness, remain real, and continue to... Crave the Rawness.