Gain

Feel The Scenternet

OOH / Social / Experiential


People are wary of Moonlight Breeze for its vague name, but nostalgic for Salad Fingers.
What if the fabric softener with a scent that doesn’t make sense could evoke those same feelings?

Moonlight Mode Website

A place to relive the prime of the internet with a curated collection of Moonlight Breeze-ified experiences.




Strategist - Julia Daum
Creative Brand Manager - Erin Kang
Art Directors - Nithya Charles and Niani Patterson
Experience Designer - Laura Farina


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