Gain

Feel The Scenternet

OOH / Social / Experiential


People are wary of Moonlight Breeze for its vague name, but nostalgic for Salad Fingers.
What if the fabric softener with a scent that doesn’t make sense could evoke those same feelings?


Moonlight Mode Website

A place to relive the prime of the internet with a curated collection of Moonlight Breeze-ified experiences.


The Gain Chronicles TikToks
Snippets from The Gain Chronicles will be posted on TikTok, with a link to the website where you can read or listen to the entire collection.


OOH


Crafted with Julia Daum (ST), Erin Kang (CBM), Nithya Charles (AD), Niani Patterson (AD) and Laura Farina (XD) at VCU Brandcenter


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